Social media, used strategically, will help your website traffic skyrocket. Although there are numerous ways to market this with social media, this article focuses on a few of the best. Three of the six strategies are the following:
Know the News
Choose the Right Media
Although social media is usually popular, some companies like Facebook have lost favor over time because of censorship and privacy concerns. You will want to stay up-to-date on the fluctuations in popularity for the different platforms (www.cmswire.com).
By knowing the news you can:
Avoid companies with decreased credibility
Understand consumer behavior
Build company leadership by staying in touch
Social media platforms are useful for different types of business. For instance, LinkedIn is great if you want to attract people interested in business-to-business (B2B), while Pinterest works well for driving traffic to a blog (bloggingwizard.com). Choosing the right media leads to better results and less wasted time.
One specific type of modern technology you can use to market your business on social media is virtual reality (VR). This type of marketing allows customers to gain immersive experiences and is especially fun for people who have to quarantine during the pandemic (www.cmswire.com). People are attracted to trendy businesses, and VR adds to the trendiness of your business.
Going live helps customers to see your company’s products or services in real-time. Some sources have found an increase in live streaming uptake (www.smartinsights.com). This increase in popularity makes sense because people have been confined to their homes. Watching live videos is another form of interactive entertainment.
Doing the work to invest in the customers leads to better reviews and a more trusted brand. Reviews from other customers were considered more believable to customers than company ads (www.smartinsights.com).
Genuinely supporting a charitable organization will attract customers who value this effort. However, it is important to be transparent about who and how your business will support charity. This transparency gives customers confidence in your brand. Also, according to Smart Insights, “Merkle’s Q4 2020 Media Insights Report found that 56% of consumers say they have no respect for businesses that remain silent on important issues” (www.smartinsights.com).
Update your social media marketing with these tips. Utilizing these strategies will make your business stand out as trustworthy, dependable, and fun. Also, customers will enjoy interacting with a company that cares about more than making a profit.
Spend time connecting with your target audience and use digital marketing to reach them. Learn how they search for a solution to their problem or need. Call Strive Digital Marketing Services at 801-477-0642, and we can set you up with a free SEO assessment. Visit our services page at strivedms.com/services/ to see how we can help you with your marketing needs!
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Image sources: Pixabay -Pixaline
Image sources: Pixabay – Wren Handman
Image sources: Pixabay – Anna Tarazevich