Three Items For Your Branding Checklist

Starting a business is a culmination of passion, invention, necessity, and a million tiny decisions. If you can support your lifestyle while doing something you love, that is a dream that most people never achieve. But there is a difference between starting a business and running a successful business. The branding Checklist has 3 parts:

  • Stick to Your Guarantee

  • Use an Eye-catching Logo

  • Own Your Voice

an eye catching logo like Apple MacBook

In this article, we will discuss a crucial aspect of business that bridges the gap between dreaming it and making it a reality:

1. Your Guarantee

The most important thing to understand about branding is that you are making a pledge to your customer. This is, in essence, your brand strategy. The brand says everything about what people can expect from you. This means you must stay true to your brand from the start.

Consistency in the brand transfers to trust. And the more your customers trust you, the more familiar they become. Familiarity leads to brand loyalty. When you choose your niche market, you focus on them. Your brand tells customers that you will work to be exactly what they’re looking for. (

2. Your Logo

Don’t just Create a logo—USE IT! The more your customers see it, the better. On a related note, the Color scheme of everything you put out—emails, signs, mailers, web Content—should compliment your logo and be 100% consistent. Your brand marketing strategy depends on your proper use of recognizable patterns associated with your brand. (

3. Your Voice

If your product is going to be marketed as affordable or a basic essential, then you may want a congenial, conversational vibe in your language. You may want to be informal and personable with your marketing. This includes how you word web content, how phone calls, and even how emails are worded. Everything you do should have that same voice.

If you want to market a brand that is considered a splurge, expensive, a luxury, or exclusive, consider adopting a voice that is formal and an elevated word choice. Your brand will be presented as consistent and professional.

brand marketing strategy

Your brand is your reputation. You should be meticulous with every aspect of planning how you hope it will be received by the public. Have these things clear when launching your brand:

  • Strategy

  • Marketing

  • Identity

These points will be the foundation of your brand’s success. (

Your brand’s guarantee, logo, and voice set the tone for how customers will recognize and build trust in your brand. Your chances for success increase exponentially when you employ the help of these strategies.


Live your dream of creating and growing your brand sooner rather than later. Every tool you need is available to start the process today. Visit to see how you can get started growing or call us at 801-477-0642 to get help with the specifics of your branding checklist!

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