Our Search Engine Optimization Services
Website Structure Analysis
A beautiful website is nothing without a proper foundation. Let’s face it. it needs to be structured properly for the search engines to read if you ever want to get the amount of users you really want.
Some of the things we look for and fix include:
SSL Certificate, Analytics Setup, Robots.txt, Site Errors, Indexed Status, Sitemap, Page Speed, Meta Elements, and Conversion Rates.
Website Content Analysis
Ah the fun stuff. Here we take a look at the content you already have on your website and determine if anything is causing issues.
We look for content errors such as:
Voice Search Compatibility, Poorly Targeted Keywords, Poorly Ranking Content, Duplicate Content Issues, Missing pages, Name-Address-Phone Number Inconsistencies (for local SEO), and we even analyize your keywords!!
Off-page Online Analysis
Believe it or not, your popularity outside of your website matters more to your SEO than you think.
We check your popularity on several review sites, industry blogs, online directories, and more.
We determine how popular your company is (or isn’t) and we enhance it. Adding organic traffic for your company in several directories will dramatically enhance your SEO like you would not believe.
What people say about you or your company plays a huge part on future sales. If people read negative reviews, they will ultimately shop elsewhere.
Optimization of Website Code & Structure
There is literally always something that can be optimized to perform it’s best.
We focus on:
Your site’s navigation so it’s easy for people to find exactly what they want, cleaning up the code in your site so it runs faster, eliminating errors Google picks up when it crawls, adding an XML sitemap so Google’s crawler can quickly visit the different pages, adding internal links to pages within your site so users can flow to the places you want them to go easily and so much more!
Optimization of On-site Content
Content really is king. You don’t just create landing pages, make them live, leave them alone and that’s that. In order to drive organic traffic to your website in a consistent basis, you need to constantly create new content AND optimize existing pages on your website.
We focus on:
Removing or rewriting duplicate content, placing keywords in your page titles to help Google rank your pages, adding well written – keyword rich text to underperforming landing pages, creating new landing pages to draw in more visitors, adding images, formating text, and changing colors to create more conversion.
Optimization of Off-page Factors
Your off-site presence is just as important as your on-site factors.
We will work to:
Improve your position in the search results for local keywords, find directory listings of your business online – verify them and update them to make sure they contain accurate information, seek out new, valuable directories to add your site to, discover noncompetitive blogs in industries similar to yours for whom we can write guest posts in exchange for links we can then place on your website.
What is Search Engine Optimization?
Search Engine Optimization is more than just making the changes we mentioned. It’s about making these changes on a consistent basis. Search Engine Optimization is an ongoing task but if kept up correctly, it can grow your business substantially.
Search Engine Optimization is your digital footprint into the business world. The better optimized you are, the more popular your company will be in the publics eye.
What are you waiting for? Contact Strive DMS today and get Search Engine Optimization for your website.