Come on, do businesses really need a blog?
It’s a lot of work, right? And there are so many other things you could be doing to bring revenue into the business. Do blogs matter? Are they worth the time that it takes to write 400 words for some unknown reader?
In this increasingly digital world, where content marketing is playing a greater role than ever before, the answer is an absolute yes. Consider for a moment the impact any given blog may have on you, even in subtle ways. The truth is, once you publish content, it can have a lasting impact on the reader and help foster positive feelings toward your brand. Especially when they’re centered around evergreen content, blogs work with both the short- and long-tail approach to content marketing.
Needless to say, blog content can have a significant impact on people’s perception of your company, and be well worth the investment of time. Here are our top three reasons why you should put your creative juices to work to create a blog for your business.
Ready for a business blog? Or are you considering it? We’d love to hear your thoughts on business blogging. Tell us what you’re doing (or not!) and why.