Building trust in your brand is the biggest hurdle many new business owners will face. And the simplest way to build up that trust is to get as much information about your company out there as possible. Blogging is an excellent way to achieve that! Consumers like to do their research before spending time and money on a product or service. So having a blog on your website gives them a window into just who you are as a brand and how they can trust you to serve their needs. Below are the ways that blogging benefits your website:
– More Web Traffic
– Cost-effective Marketing
– Increase Likelihood of Online Purchasing
Web traffic is the best way to understand the effectiveness of a marketing campaign. Is your website attractive to users? You can understand more about how well-liked and easy-to-use your site is by understanding your web traffic in six key categories:
1. New/Returning Users
2. Sessions-This measures the length of time someone is actively using your site.
3. Average Visit Length- The higher the better!
4. Page Views
6. Bounce Rate – The number of times a user goes from one page to the next and back again without interacting with any part of the pages.
Customers are more likely to bring you their repeat business if they feel at ease with your brand. A website brings an increased level of familiarity which allows users to trust your brand.
Blogging for your business is cheap (or free if you choose to do it yourself) and attracts customers. In an age where information is ready at our fingertips 24/7, the goal is to get information out there for your benefit. Your site is much more likely to pop up in a search engine result page if it has a blog. That is a simple fact.
Blogs are also an excellent way to connect with customers and build a rapport with them. Allowing visitors to your site to follow your blog gives them access to your real-time information and thoughts. And if they find a blog that speaks specifically to a problem they need a solution for, they are likely to share it on their social media page.
The obvious benefit of online purchasing is money, right? Not so fast. The ability to purchase items alone will increase your standing in the search engine results. That blog you started may have drawn the customer in, but the opportunity to purchase the item or service they have been researching is what will cause them to come back as they continue their search and comparison from other sites. (footstepsmarketing.com)
Blogging is essential to your business because it draws customers in. That’s what marketing is all about, after all. And when people see your website, they can become familiar with your brand and come to trust it. The cost-effective side of it is a huge plus. Your website absolutely needs a blog to succeed!
Add a blog to your website as soon as possible. If writing is not your strong suit, hire a freelancer once you have decided what you are able to afford. If you think there isn’t enough content relating to your product or service, think again and call “801-477-0642” for inspiration!
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Image source: Miguel A. Padrinan
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