What is Google Analytics?
Creating a website is a lot of hard work. The amount of thought and planning that goes into every detail can take years to perfect. But the work is not done when the last piece of the design is in place and your site goes live online. You must always monitor the traffic on your site. And that is where Google Analytics – a free tool – comes to aid. It can help in many ways by:
- Tracking your digital marketing effectiveness
- Organizing information from your website pertaining to visits and clicks
- Showing how best to analyze your web traffic
Google Analytics Teaches
Not only does Google Analytics tell you how many visitors you had to your website, it teaches you how to use that number. The mere knowledge of the total visits does not, in itself, help you reach your core audience. Using the information on each user, such as age and location, can help greatly as you grow your marketing strategy to target a specific demographic.
Google Analytics shows you crucial numbers on four levels of analysis. It is then up to you to decide how to adjust your marketing to reach the greatest amount of your target audience. (medium.com)
- Number of Visits
- Number of Individual Page Visits
- Events (video views, clicks, etc)
- Actions Taken by Users
Improving Your Website
Once you have determined user behavior on your site, you are ready to begin improvements on your site. Learning which pages are difficult to maneuver can make it a smoother experience for your visitors. One of the simplest ways to entice more traffic to your site is to determine which page gets the most attention. What is it about that page that attracts visitors? Once you know, you can add more of that content that seems to resonate with users. (forbes.com)
Google Analytics is a helpful tool for anyone looking to improve and strengthen their website. By learning as much as possible about your users, you can cater to them and reach many more. Knowing what each user’s interests and personal information is will help you understand how to give them the content they want.
Learn all that you can about your users so that you may improve your website. With the help of Google Analytics and other services, your website will continue to draw visits with its enticing content and expert marketing.
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